This image released by Netflix shows Rachel Morrison on the set of the film “Mudbound.” Morrison was the first woman nominated for an Oscar for best cinematography. (Steve Dietl/Netflix via AP)

Cinematography is the art of visual storytelling. There are a thousand things we do with camera and lighting to help make a picture that tells a story.

From Earthrise, a short film by Midian Crosby and Shannon Smith

Noah was our cinematographer on Earthrise. We built a space station in my garage and a green screen in my library. This is what it looked like:

Set construction of Earthrise

If you click this link you can watch the trailer to see what the final product looked like.

Still from Welcome To The Resistance: Breathe

As you can see from these narrative examples cinematography is an important part of making a project come alive. Its equally important when you’re trying to connect to your audience.

Vintage ad, don’t do this!

As you can see above there are plenty of bad adverts and commercials out there. I don’t want to give the video views, it’s that bad. But there is an ad that plays on Hulu for a natural deodorant. It’s a guy talking to a camera that’s at an odd angle, in a bathroom, and everything about it is wrong. The camera isn’t in the right place, the audio has an echo from filming in an actual bathroom, the script is terrible, and the gentlemen in the video looks like the creepy guy that would be driving a panel van around asking if you want some candy. Nothing about it makes you want to buy the product.

Here is an example of a really well done ad:
The cinematography is tight and keeps you focused/engaged, the message is clear, you want to buy the product, and it’s gone viral! Checks all the boxes.

Noah is a fantastic cinematographer why don’t you hear what he has to say in Episode 4 of Content Marketing Minute.