This is a screen grab from the movie Crouching Tiger Hidden Dragon

Two people fight atop a forest. The stand swords at the ready. The words are cool but seeing the image? A little cooler.

I can sit here and write 10,000 words about how effective a product is, but it doesn’t have the same impact as seeing a 10 second video of the product actually working.

Iconic image from National Geographic

Everyone has seen this picture even if they haven’t read the article.

Show your audience why they need you or why they need your product, don’t just tell them. There’s a reason the saying is, “A picture is worth a thousand words.” and not the other way around.

An example being in the film industry we put together demo reels to show off our talents. You can see ours here.

“I like my iPhone because it can take cool pictures!” isn’t nearly as effective as showing said amazing pictures, like the one below.

Shot on an iPhone for Earth Day

What are you trying to show us? comment to let us know! Here is what our own, Noah Mittman had to say.