WHAT WE’RE UP TO
Content Marketing Minute: Show Don’t Tell
This is a screen grab from the movie Crouching Tiger Hidden Dragon Two people fight atop a forest. The stand swords at the ready. The words are cool but seeing the image? A little cooler. I can sit here and write 10,000 words about how effective a product is, but it...
Cinematography 101
This image released by Netflix shows Rachel Morrison on the set of the film "Mudbound." Morrison was the first woman nominated for an Oscar for best cinematography. (Steve Dietl/Netflix via AP) Cinematography is the art of visual storytelling. There are a thousand...
Content Marketing Minute: the rule of thirds
You want to make videos to help promote your business but you’re not sure how? We want to help! These blogs and videos will give you tips and tricks on creating your own content. If you pull out your smartphone, open the camera app and turn on the grid you’ll see...
How To Be A Fast-Paced Video Editor (Hack!)
We have become a world that demands instant gratification. If you want to get your message across to potential customers you need to keep it quick and to the point. (That’s why this is a Content Marketing Minute.) Here’s a quick and easy way to achieve that; cut the...
Content Marketing Minute: Lighting
Lighting is one of the most important elements of a film. If you angle your lights too much you look like you’re in a film noir because of all the shadows. If your lights are too low it looks like you’re standing in a horror film, and spoiler alert you’re the villain....
What Is Creativity?
What is Creativity? It depends on who you ask. For me and others at Snowman Films it is what we were born to do. When my sister Micayla was 3 she came down the stairs covered in what I thought was blood, it was my moms red lipstick. It’s a color I think everyone that...
