Peak Performance: Video Production in the Rockies (Guest on The Influencers Podcast)

In this episode of The Influencers Podcast, I had the pleasure of chatting with Noah Mittman, the founder and CEO of Snowman Films. Based in Evergreen, Colorado, Noah shares his journey in video production, the impact of the COVID-19 pandemic on his business, and his passion for creating engaging video content that helps local businesses thrive.

Key Takeaways

Clear communication and collaboration with clients are essential for successful video production.
Consistency in video marketing is crucial for business growth.
A structured workflow can enhance video creation efficiency.
The integration of AI tools can streamline processes and improve content quality.
Building a strong community through video content is vital for local businesses.

The Journey Begins

Noah's journey into video production started in high school when he discovered his passion for film. Inspired by behind-the-scenes footage from movies like The Matrix, he realized he wanted to be part of that world. After receiving his first camera for his 17th birthday, he began capturing moments and honing his skills.

His background as a parkour athlete also influenced his style. He learned to create dynamic and engaging videos, which he now applies to his work with businesses in the Colorado mountains. Noah emphasizes that video marketing is more important than ever, especially after the pandemic, as businesses need to establish a strong online presence.

The Importance of Collaboration

One of the standout aspects of Noah's approach is his commitment to collaboration with clients. He believes that clear communication from the initial idea to the final edit is key. He often receives enthusiastic feedback from clients, often in all caps, expressing their excitement about the final product.

Noah makes the decision-making process easier for clients by providing multiple music options and encouraging their input. This collaborative spirit not only enhances the final product but also builds trust and satisfaction among clients.

Navigating Challenges

The COVID-19 pandemic posed significant challenges for Noah's business. In March 2020, he lost 90% of his clients as marketing budgets were slashed. However, he persevered, focusing on online courses and adapting to the changing landscape. By 2023, he began to see a resurgence in demand for video marketing, proving that patience and resilience can pay off.

Workflow for Success

Noah has developed a five-step process for successful video creation:

Writing: Script out content to avoid rambling and ensure clarity.
Shooting: Use whatever tools are available, even a smartphone, to capture footage.
Editing: Utilize free or affordable editing software to refine the content.
Uploading: Ensure videos are shared online to reach the intended audience.
Repeating: Consistency is key; keep creating and sharing content.

This structured approach helps him and his clients stay organized and focused on delivering quality content.

Embracing AI Tools

Noah also integrates AI into his workflow, particularly for copywriting and generating blog content. He uses tools like ChatGPT to help craft engaging posts and improve SEO on his website. This not only saves time but also enhances the quality of his content, allowing him to focus on creativity and client relationships.

Building Community Through Video

A significant part of Noah's mission is to uplift the local community through video. He believes that when local businesses succeed, the entire community benefits. By creating engaging video content, he helps businesses connect with their audience and build a loyal customer base.

The Future of Snowman Films

Looking ahead, Noah aims to grow Snowman Films into a powerhouse in the video production industry. He plans to expand his team and continue creating impactful content that resonates with viewers. His ultimate goal is to leave a positive legacy through his work, inspiring others to pursue their passions.

In conclusion, Noah's journey in video production is a testament to the power of passion, resilience, and community. By focusing on collaboration, consistency, and creativity, he has carved out a niche in the competitive world of video marketing. If you're interested in learning more about Noah and his work, check out his website and social media channels for inspiring content and insights.